The two things I am most frequently asked about are how to get more advertising for your dollar (or pound in my case) and how to deliver copy that really works. So that is what this article will be about.
Many people, when asked their opinion on the best ways to advertise will tell you that “In this game you only get what you pay for.” And I some ways that’s true, however f. ree advertising definitely has it’s place and serves more than one purpose.
They say that anything worth having is worth working for and when it comes to f. ree advertising methods you may have to be prepared to put in a lot of time and effort before you start to see solid results. And in truth if the f. ree methods worked as well as paid methods then there wouldn’t be any need for anything else.
On the other hand paid methods require you to take a rather large leap of faith that they can actually deliver what is promised and when you’re first starting out with a smaller budget sometimes the paid methods just have to wait for a couple of weeks.
One of the best methods I have found is to actually combine the two.
How? Well we all know how important it is to monitor our results with ad tracking and that once we have found a system that works we should use it to it’s fullest potential. Well unless you have a large budget to begin with it can be quit difficult to get a large enough feedback from a wide enough group for you to be able to find out which of your campaigns really works and which don’t.
That’s where programmes like Traffic Swarm and other traffic exchanges can help.
First of all what is ‘Traffic’ and why would you want a swarm of it?
If you’re new to the net ‘Traffic’ is one the words you will be hearing a lot of and need to become familiar with. It simply refers to the volume of people that you have visiting your site, and clearly to make real progress online you need to generate good quality, high volume traffic.
There are lots of traffic exchange programmes available online where you generate credits by viewing other people’s ads those credits will then in turn relate to exactly how many times your own ad is displayed to other members. You need to take some time and decide which of the many systems is right for you.
As a f. ree member of Traffic Swarm you can display up to 10 ads at a time which means that not only do you have a whole market available to you to test your ad copy on to before spending a penny on paid methods; but that you have got the ability to compare and contrast which of your ads works hardest for you.
The ads that you place are like classified ads that get shown to TS members in groups of 8, people then just click on an ad that appeals to them and they are instantly redirected to your site.
All you then need to do is track each of your ads so you can tell at a glance just which of your campaigns are achieving a high response rate and which ones you may need to tweak or drop altogether.
Once you have used a system like that to develop your own killer ad you can then confidently use that headline or body in larger scale paid advertising methods.
Truck loads of people use traffic exchange programmes on a daily basis as they are one of the most well known and successful traffic generating systems available. So before you spend big, spend some time tweaking your own ads and find out what really works.
Happy Marketing
Denise Hamilton
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